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Buffer

Buffer is a social media management platform designed for planning, scheduling, and analyzing content across various social media channels. It includes an AI assistant that aids in content creation, offering features for brainstorming ideas, rewriting captions, repurposing content, generating drafts, and adjusting tone. The platform focuses on tailoring posts to each social media channel, providing a clean and intuitive user experience for streamlined content scheduling. Buffer also offers a free plan that includes basic features for managing social media presence.

shipped Jul 4, 2026writingfreemium
Domain rating91Monthly visits1M/mo
writing
Buffer - AI tool hero image

Why it matters

1ai
2writing

About Buffer

Business Model
Subscription SaaS
Usage Pricing
$0.12/post per post
Free Credits
100 free posts
Headquarters
San Francisco, CA, USA
Founded
2013
Team Size
73
Funding
Bootstrapped
Total Raised
$0
Platforms
Web, iOS, Android
Target Audience
Content creators, small businesses, agencies, and nonprofits

Pricing Plans

Free
Free
  • • Limited social accounts
  • • Basic publishing features
Essentials
$15/mo
  • • More social accounts
  • • Schedule up to 100 posts per channel
  • • Advanced analytics
Team
$65/mo
  • • Collaboration features
  • • Team management tools
  • • Enhanced analytics
Agency
$99/mo
  • • Unlimited social accounts
  • • White-label reporting
  • • Priority support

Cost Examples

  • • Publish 100 posts: ~$12
  • • Publish 50 posts: ~$6
  • • Publish 20 posts: ~$2.4

Leadership

Joel GascoigneCEOLinkedIn

Specs

API Available

Yes, public API

Screenshots

overview

Overview

Buffer is a social media management platform designed for planning, scheduling, and analyzing content across various social media channels. It includes an AI assistant that aids in content creation, offering features for brainstorming ideas, rewriting captions, repurposing content, generating drafts, and adjusting tone.

The platform focuses on tailoring posts to each social media channel, providing a clean and intuitive user experience for streamlined content scheduling. Buffer also offers a free plan that includes basic features for managing social media presence.

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Policies

Pricing Page

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