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8x8 Review

8x8 Intelligent Customer Assistant is an AI-powered virtual agent that facilitates self-service experiences across voice and digital channels, autonomously resolving customer issues through automation.

shipped Jul 15, 2026automatepaid
AutomateOrchestrationAI Receptionists
8x8 — product screenshot

Why it matters

18x8 Intelligent Customer Assistant (ICA) customer contracts increased 75% year-over-year in Q1 FY26.
2Digital, voice, and auto attendant AI interactions grew 150% year-over-year in Q1 FY26, with voice AI interactions increasing 7X.
3The platform is globally certified compliant with ISO 27001:2022 and ISO 27017:2015, and is SOC 2 Type II audited.
4An API is available for integration, and the system supports secure payments via 8x8 Secure Pay.

Specs

API Available

Yes, public API

overview

What is 8x8?

8x8 is an AI-powered virtual agent tool developed by 8x8, Inc. that enables businesses and organizations to automate customer self-service across voice and digital channels. It autonomously resolves customer issues through conversational AI and automation.

features

Key Features of 8x8

8x8 Intelligent Customer Assistant integrates advanced AI capabilities to provide comprehensive self-service solutions. Its core functionality revolves around automating customer interactions and providing intelligent support across various communication channels.

  • AI-powered virtual agent for autonomous customer issue resolution.
  • Engaging self-service experiences across voice, web chat, SMS, WhatsApp, and Viber.
  • API availability for custom integrations and extensibility.
  • AI/ML Natural Language Understanding (NLU) for conversational interactions.
  • Real-time AI guidance for agents (Agent Assist) as part of the broader 8x8 AI in Contact Center offering.
  • Automated call handling and first contact resolution.
  • Secure payment processing via 8x8 Secure Pay, supporting Apple Pay, Google Pay, and credit cards.
  • Knowledge AI to transform static content into dynamic, conversational intelligence.
  • 8x8 ICA xApps for seamless input of complex digital data within voice assistant flows.
  • 8x8 AI Studio, an agentic AI development environment for building and deploying AI agents.

use cases

Who Should Use 8x8?

8x8 Intelligent Customer Assistant is designed for organizations seeking to optimize their customer service operations through automation and AI-driven self-service. It targets various roles and departments within a business.

  • Businesses aiming to automate call handling and first contact resolution for voice and digital channels.
  • Organizations focused on creating engaging self-service experiences to improve customer satisfaction.
  • Contact Center Operations seeking to reduce agent workload by efficiently handling routine customer inquiries.
  • Customer-facing teams requiring personalized customer interactions and real-time AI guidance.
  • Enterprises looking to optimize decision-making through advanced analytics derived from customer interactions.

how to use

How to Use 8x8

Utilizing 8x8 Intelligent Customer Assistant involves configuring and deploying AI agents to manage customer interactions. The platform provides tools for building and integrating these agents into existing communication channels.

  • 1Access the 8x8 AI Studio, an integrated development environment, to begin building AI agents.
  • 2Utilize the Builder within AI Studio to design conversational flows for virtual agents.
  • 3Configure virtual agents to operate across specified voice, web chat, SMS, and messaging applications.
  • 4Integrate the Intelligent Customer Assistant with existing CRM systems for streamlined data exchange and customer context.
  • 5Deploy the AI agents to automate call handling, provide self-service, and resolve first contact issues.
  • 6Monitor system performance and analyze conversation insights to continuously refine and improve AI agent effectiveness.

pricing

8x8 Pricing & Plans

8x8 Intelligent Customer Assistant is offered as a paid solution. Specific pricing details, including subscription tiers and associated costs, are not publicly disclosed and typically require direct engagement with 8x8 sales representatives for a customized quote.

Pros

  • +Comprehensive AI-powered self-service across a wide range of voice and digital channels.
  • +Robust compliance framework, including HIPAA alignment, ISO 27001:2022, ISO 27017:2015, and SOC 2 Type II certification.
  • +API availability for extensive customization and integration with existing enterprise systems.
  • +Consistent platform enhancements and new AI capabilities, such as 8x8 AI Studio and 8x8 Smart Assist.
  • +Ability to facilitate secure payments via 8x8 Secure Pay and handle complex digital data input with ICA xApps.
  • +Demonstrated significant adoption momentum, with 75% year-over-year increase in ICA customer contracts in Q1 FY26.

Cons

  • Specific pricing details are not publicly available, requiring direct sales engagement.
  • Data retention policies vary significantly by data type and product, making a single 'data_retention_days' value 'unknown'.
  • The ISO 27001 certification applies to the information security management system, not the software or platform itself.
  • The default setting for using user data for AI model training is 'unknown', implying a need for customer instruction or consent.
  • Some users have reported intermittent glitches and challenges with system stability.
  • Potential for user confusion when agents need to navigate between 8x8 Work and 8x8 Contact Center platforms.

Similar Tools

8x8 vs Competitors

The market for AI-powered virtual agents and conversational AI platforms is competitive, with several providers offering solutions for automated customer service. 8x8 Intelligent Customer Assistant distinguishes itself through its integration within the broader 8x8 Contact Center platform and its comprehensive compliance framework.

1
Level AI Virtual Agent

Level AI's Virtual Agent is a fully integrated platform combining voice and chat support, agentic automation, and performance monitoring to autonomously resolve customer issues.

Similar to 8x8, Level AI focuses on AI-powered self-service across voice and chat, but it emphasizes a fully integrated platform that not only talks but also understands, takes action, and continuously improves through analyzing 100% of interactions.

2

Zendesk AI Agents are chatbots that resolve customer requests across multiple channels, handling routine inquiries and complex issues by retrieving accurate answers and escalating when necessary.

Zendesk's offering is comparable to 8x8 in providing AI agents for multi-channel customer support and issue resolution, with a strong focus on generative AI replies from connected knowledge sources and support for multiple languages.

3
Sprinklr Conversational AI Platform

Sprinklr's platform enables seamless self-service through advanced chat and voice bots designed for intricate customer service scenarios, significantly reducing reliance on human agents.

Sprinklr differentiates with its focus on intricate customer service scenarios and humanizing the bot experience with quick, personalized responses, offering an omnichannel and multilingual approach similar to 8x8 but with a strong emphasis on conversational analytics and generative AI integration.

4
IBM watsonx Assistant

IBM watsonx Assistant allows enterprises to build chat and voice assistants without writing code, purpose-built for automating customer self-service across channels with strong control and reliability.

IBM watsonx Assistant offers a no-code interface for building AI virtual agents, similar to 8x8's goal of autonomous resolution, but it highlights enterprise-grade customization and the option to deploy IBM's out-of-the-box Granite LLMs or bring your own models.

5

Cognigy.AI Platform enables enterprises to build, deploy, and manage conversational AI solutions, creating both voice and text-based virtual agents that integrate with existing systems to automate routine tasks and personalize interactions.

Cognigy.AI is a direct competitor to 8x8, providing tools for creating AI-powered virtual agents for both voice and text channels, with a focus on natural language understanding and integration to streamline workflows and enhance user engagement across different platforms.

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