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Boulevard

Boulevard is an AI-driven client experience platform and booking software designed for appointment-based self-care businesses, including med spas and salons.

Paid · Web · API

What is Boulevard?

Boulevard is an AI-driven client experience platform developed by Boulevard (company) that enables appointment-based self-care businesses to streamline various operational aspects and enhance the client journey. It offers comprehensive tools for appointment booking, client management, and integrated payments, specifically tailored for high-end med spas and salons.

Key Features of Boulevard

Boulevard provides a comprehensive suite of features designed to manage and grow self-care businesses, integrating operational efficiency with enhanced client experiences.

  • Appointment Booking and Scheduling: Offers a mobile-optimized online booking interface with AI-driven Precision Scheduling™ to optimize booking patterns and provider availability.
  • Client Management (CRM): Maintains detailed client profiles, histories, preferences, forms, and communication logs, supporting two-way SMS messaging.
  • Point of Sale (POS): Manages retail checkout, sales, memberships, packages, and inventory.
  • Marketing and Communication: Includes built-in text and email marketing tools for automated confirmations, reminders, follow-ups, and loyalty programs.
  • Staff Management: Facilitates staff scheduling with a color-coded calendar and tools for service order logic.
  • Advanced Charting: Provides detailed visual documentation for med spas, including photo markup for injection sites and before-and-after comparisons.
  • ePrescribe Functionality: Allows med spas to manage prescriptions directly within the platform, with built-in safety checks and automatic documentation (launched April 2026).
  • Integrated Payments: Processes nearly $5 billion in payments annually, streamlining financial transactions.
  • Loyalty Programs and Memberships: Supports recurring membership programs with automatic billing and new reporting for tracking performance (enhanced June 2026).
  • APIs and Data Security: Offers APIs for custom integrations and ensures HIPAA compliance with Business Associate Agreements (BAA).

Who Should Use Boulevard?

Boulevard is primarily designed for appointment-based self-care businesses seeking to streamline operations, enhance client experiences, and manage growth effectively.

  • Med spas requiring advanced charting, ePrescribe functionality, and HIPAA-compliant client management.
  • Salons and spas seeking a polished, mobile-optimized online booking system and comprehensive client communication tools.
  • Barbershops and massage businesses looking for efficient scheduling, integrated POS, and staff management solutions.
  • Multi-location businesses needing centralized management, reporting, and consistent client experiences across all sites.
  • High-end self-care establishments prioritizing a premium user interface and AI-powered client engagement.

How to Use Boulevard

To begin using Boulevard, businesses typically engage with the sales team to select a suitable plan and then proceed with platform setup and data migration.

  1. Contact Boulevard sales to discuss business needs and select a paid subscription plan, as no free trial is offered.
  2. Configure the platform by setting up services, staff availability, pricing structures, and business hours.
  3. Import existing client data, service histories, and product inventory into the Boulevard CRM and POS systems.
  4. Customize and launch the online booking interface to allow clients to self-schedule appointments.
  5. Train staff on using the integrated POS for retail sales, membership management, and payment processing.
  6. Utilize the built-in marketing and communication tools to send automated reminders, promotions, and client follow-ups.

Boulevard Pricing & Plans

Boulevard operates on a paid subscription model, generally considered a premium option within the self-care software market. Pricing varies based on the number of locations and providers, and typically requires an annual commitment.

  • Starting Plans: Approximately $176-$410 per month per location, targeting smaller practices.
  • Multi-location Plans: Typically range from $350-$700+ per month for businesses with multiple locations.
  • Contract Requirement: A 12-month contract is generally required, with no free trial available for evaluation.

Pros

  • Polished, mobile-optimized online booking interface that handles complex service combinations effectively.
  • AI-driven Precision Scheduling™ optimizes booking patterns, appointment durations, and provider availability to fill gaps.
  • Comprehensive client management (CRM) with detailed profiles, full histories, and two-way SMS communication.
  • Advanced charting capabilities for med spas, including photo markup for injection sites and before-and-after comparisons.
  • Integrated ePrescribe functionality with built-in safety checks, real-time prescription benefit checks, and automatic documentation.
  • Robust integrated payments processing, handling nearly $5 billion in transactions annually.

Cons

  • Considered one of the more expensive salon software options, with pricing potentially misaligned for smaller or growing businesses.
  • Requires a 12-month contract, which can be a barrier for businesses unwilling to commit without a trial.
  • No free trial is available, preventing users from testing the software with actual business workflows before commitment.
  • Primarily targets high-end establishments, potentially making it less suitable for budget-conscious or solo practitioners.

Boulevard vs Competitors

Boulevard competes in the self-care business management software market against several established and emerging platforms, each with distinct features and target audiences.

See every Boulevard alternative, compared

Boulevard

Paid · Web · API

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