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How to Increase Domain Rating: The Mechanics, Honestly
Tutorials

How to Increase Domain Rating: The Mechanics, Honestly

Domain Rating moves on one input: followed links from unique, reasonably strong domains, diluted by how many sites each linker links out to. Ahrefs' own mechanics explained, demonstrated on our own junk-heavy profile (1,300 referring domains, only 441 dofollow — contributing ~nothing), the leverage-ordered list of what moves DR, what backfires, realistic timelines — and the reminder that DR is a proxy for editorial links, not a Google ranking factor.

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Reciprocal Links in SEO: What Google Allows, What It Detects
Tutorials

Reciprocal Links in SEO: What Google Allows, What It Detects

Reciprocal links — site A links B, B links back — are not banned. Google's policy bans 'excessive' exchanges and partner pages that exist 'exclusively' for cross-linking, verbatim, while explicitly allowing qualified links. The three forms of reciprocity, why reciprocal pairs are the easiest scheme to detect in a link graph, the four rules if you swap at all, and the better trade: being worth citing.

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What Is llms.txt? The Spec, the Skeptics, and Whether to Bother
Tutorials

What Is llms.txt? The Spec, the Skeptics, and Whether to Bother

llms.txt is Jeremy Howard's September 2024 proposal: a markdown file at /llms.txt giving language models a curated map of your site. Google's John Mueller says no major AI service uses it — server logs show crawlers don't even request it — comparing it to the keywords meta tag. The precise spec, the honest adoption picture, the steel-manned case against, and the calibrated verdict: spend ten minutes publishing one as a courtesy, then spend the real hour on the measurable levers.

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