AI Research
What Is Generative Engine Optimization (GEO)? The Measured Guide
Generative engine optimization (GEO) is making your content likely to be retrieved, used and cited when AI systems generate answers. The KDD 2024 paper that coined the term measured what works across 10,000 queries: quotations +41%, statistics +40%, cited sources +30–40%, keyword stuffing ~nothing — and rank-5 sites gained +115% while top-ranked sites lost 30%. What the paper found, what we've measured running a six-engine monitor (ChatGPT grounded only ~74% of calls), and the two-halves playbook: liftable content on your site, retrievable coverage everywhere else.
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