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#google-spam-policy

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Reciprocal Links in SEO: What Google Allows, What It Detects
Tutorials

Reciprocal Links in SEO: What Google Allows, What It Detects

Reciprocal links — site A links B, B links back — are not banned. Google's policy bans 'excessive' exchanges and partner pages that exist 'exclusively' for cross-linking, verbatim, while explicitly allowing qualified links. The three forms of reciprocity, why reciprocal pairs are the easiest scheme to detect in a link graph, the four rules if you swap at all, and the better trade: being worth citing.

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Backlink Exchange in 2026: What Google Bans — and What We Found in a 2,400-Domain Network
Industry Insights

Backlink Exchange in 2026: What Google Bans — and What We Found in a 2,400-Domain Network

Google's spam policy doesn't ban trading links — it bans excessive, undisclosed, and mechanical linking, verbatim. We pulled the full backlink profile of the biggest $99 content-and-backlinks network and found 1,677 of its ~2,400 referring domains carrying one identical anchor sentence, next to vape shops and credit-repair sites. The real risk factors in 2026 are uniformity at scale and the neighborhood you join — here's the gradient, the five rules, and the one-question test.

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