Industry Insights
ChatGPT Ads Can't Buy the Sentence That Sells
An r/marketing thread is full of advertisers reporting bad ChatGPT ad results at a $47 CPM. The CPM is the market rate and not the problem. OpenAI's own policy pages explain the rest: ads are architecturally separate from the answer and cannot influence it, they never reach Plus/Pro/Business/Enterprise/Edu subscribers, and the current test is limited to consumer verticals with everything else disallowed at launch — which is why the B2B advertisers are the ones complaining.
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