Tag

#ai-search

5 posts

What Is Generative Engine Optimization (GEO)? The Measured Guide

Generative engine optimization (GEO) is making your content likely to be retrieved, used and cited when AI systems generate answers. The KDD 2024 paper that coined the term measured what works across 10,000 queries: quotations +41%, statistics +40%, cited sources +30–40%, keyword stuffing ~nothing — and rank-5 sites gained +115% while top-ranked sites lost 30%. What the paper found, what we've measured running a six-engine monitor (ChatGPT grounded only ~74% of calls), and the two-halves playbook: liftable content on your site, retrievable coverage everywhere else.

Aug 1, 2026Read article→

Comparisons

Best AI Visibility Tools in 2026 (AEO/GEO) — With the Numbers Vendors Don't Show

AEO, GEO and 'AI visibility' are three names for one category, and the tools all promise the same dashboard. From running our own six-engine monitor in production: measuring one question across six engines costs 24.5¢ at vendor-billed rates, ChatGPT's API only browses the web on ~74% of calls, and corpus mention counts invert against live answers at both ends. The tier map, the measured cost table, and the five questions that separate real monitors from vibes.

Aug 1, 2026Read article→

Industry Insights

ChatGPT Ads Can't Buy the Sentence That Sells

An r/marketing thread is full of advertisers reporting bad ChatGPT ad results at a $47 CPM. The CPM is the market rate and not the problem. OpenAI's own policy pages explain the rest: ads are architecturally separate from the answer and cannot influence it, they never reach Plus/Pro/Business/Enterprise/Edu subscribers, and the current test is limited to consumer verticals with everything else disallowed at launch — which is why the B2B advertisers are the ones complaining.

Jul 31, 2026Read article→

Industry Insights

Google AI Overviews Are Rewriting Your Reputation — Here's What to Do

Google AI Overviews reach 2 billion users and now write a paragraph about you above the links — and a June 2026 German court ruled those words are Google's own content, making it liable for false claims. You can't pay to appear or guarantee what it says. Here's how to check what AI Overviews say about your brand, and how to influence it at the source, honestly.

Jul 1, 2026Read article→

News

Your Next Customer Is Asking ChatGPT About You

Your buyers stopped Googling and started asking ChatGPT, Perplexity and Gemini for recommendations — and the AI answers with names. 44% of B2B SaaS companies are functionally invisible in those answers. Why checking it isn't the same as asking Perplexity yourself (it's a scoreboard, not an answer engine), what a 5-engine audit actually measures, and the honest version of what you can do about it.

Jun 16, 2026Read article→

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