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Figure Humanoid refers to the line of general-purpose humanoid robots developed by Figure AI, designed for manual labor and capable of learning human-like movements and performing tasks in real factories.
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[](https://www.stork.ai/en/figure-humanoid)
overview
Figure Humanoid is a general-purpose humanoid robot tool developed by Figure AI that enables industries facing labor shortages to automate manual labor and perform tasks in real factories. It is designed to learn human-like movements and operate in complex, human-centric environments. Figure AI's mission is to address global labor shortages by deploying autonomous humanoids in industrial settings and, eventually, in homes. The company's robots, including Figure 01, Figure 02, and Figure 03, are bipedal machines capable of mimicking human learning and movement, offering versatility beyond traditional robots built for repetitive tasks in controlled environments.
quick facts
| Attribute | Value |
|---|---|
| Developer | Figure AI |
| Business Model | Freemium (for platform/software access, physical robot has estimated cost) |
| Pricing | Freemium (estimated robot cost $50,000-$150,000) |
| Platforms | Hardware, AI Platform |
| API Available | No |
| Integrations | None (proprietary Helix AI) |
| HQ | California, USA (manufacturing facility) |
| Funding | Series B ($675M, $2.6B valuation, Feb 2024), Series C (>$1B committed, $39B valuation, Sep 2025) |
features
Figure Humanoid robots are engineered with advanced capabilities to perform a diverse range of physical tasks in dynamic environments.
use cases
Figure Humanoid robots are primarily targeted at industries and individuals seeking to address labor shortages and automate physical tasks.
pricing
Figure Humanoid operates on a freemium model, though specific details regarding what constitutes the 'freemium' offering for a physical robot are not publicly detailed. The physical Figure Humanoid robots themselves are estimated to have a significant cost, ranging from $50,000 to $150,000 per unit. This contrasts with competitors like Tesla Optimus, which targets a lower price point of $20,000-$30,000. The freemium aspect may pertain to software access, development kits, or limited pilot programs rather than the full physical robot deployment.
competitors
Figure Humanoid competes in the rapidly evolving market of general-purpose humanoid robots, facing competition from several established and emerging players.
Sanctuary AI focuses on developing industrial-grade humanoid robots with advanced dexterity and tactile feedback, powered by its proprietary AI control system, Carbon, to mimic human movement and cognition.
Similar to Figure Humanoid, Sanctuary AI's Phoenix robot is designed for general-purpose tasks in real-world industrial environments, aiming to address labor challenges in sectors like manufacturing and logistics. While Figure AI emphasizes speed of execution and a dedicated manufacturing facility, Sanctuary AI highlights its industry-leading hydraulic hands for fine manipulation.
Apptronik's Apollo robot is a general-purpose humanoid designed with a unique force-control architecture that allows it to work safely alongside humans.
Apptronik's Apollo directly competes with Figure Humanoid by targeting industrial work, such as case picking and palletization, in environments shared with humans. Both aim for scalable manufacturing, but Apollo's modular system offers flexibility in deployment on various mobility platforms.
Agility Robotics specializes in commercially deployed mobile manipulation humanoid robots, particularly Digit, which is optimized for logistics and warehouse environments.
Agility Robotics' Digit is a direct competitor to Figure Humanoid in the realm of manual labor, specifically focusing on warehouse tasks like lifting and moving objects. While Figure AI is partnering with BMW for automotive manufacturing, Agility Robotics has partnerships with companies like Amazon for warehouse testing. Agility Robotics offers a Robotics-as-a-Service (RaaS) model.
Tesla's Optimus aims to be a mass-produced, affordable general-purpose humanoid robot, leveraging Tesla's expertise in AI and manufacturing scale.
Tesla Optimus is a direct competitor to Figure Humanoid, with both companies developing general-purpose humanoids for various tasks, including those in factories. Tesla's target price for Optimus ($20,000-$30,000) is significantly lower than Figure AI's estimated cost ($50,000-$150,000), potentially making it more accessible for widespread adoption.
Figure Humanoid is a general-purpose humanoid robot tool developed by Figure AI that enables industries facing labor shortages to automate manual labor and perform tasks in real factories. It is designed to learn human-like movements and operate in complex, human-centric environments.
Figure Humanoid operates on a freemium model, though specific details of this offering are not publicly detailed. The physical Figure Humanoid robots themselves have an estimated cost ranging from $50,000 to $150,000 per unit.
Key features of Figure Humanoid include its design for general-purpose manual labor, capability to learn human-like movements, performance in real factory and warehouse environments, AI-powered autonomy, bipedal locomotion, and advanced models like Figure 03 with redesigned sensory suites and the Helix AI model for full-upper-body control at 200 Hz.
Figure Humanoid is intended for industries facing labor shortages, such as manufacturing, logistics, warehousing, and retail, to automate manual, dangerous, or repetitive tasks. It is also being developed for in-home assistance for individuals and elderly care providers.
Figure Humanoid competes with robots like Sanctuary AI's Phoenix, Apptronik's Apollo, Agility Robotics' Digit, and Tesla's Optimus. Figure Humanoid emphasizes its manufacturing facility and proprietary Helix AI, while competitors offer differentiators such as hydraulic hands (Sanctuary AI), force-control architecture (Apptronik), RaaS models (Agility Robotics), and lower target pricing (Tesla Optimus).