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Video Conference Advantages

February 27, 2024

The COVID-18 pandemic has resulted in significant changes in organizational processes in recent months. The video conferencing method replaces meeting in-person because of its convenience and efficiency. You'll find the perfect site for your virtual meeting transition - but you don't have any idea of the business benefits of video call. In the following article we'll discuss how to make your teams better by using videoconferencing.

Video conference advantages

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Cost and Time Savings: Video conferencing reduces the need for travel, which can be expensive and time-consuming. Meetings can be organized and attended from anywhere with an internet connection, saving on costs like transport, accommodation, and meals.

Increased Accessibility: With video conferencing, geographical barriers are diminished. Team members from all around the globe can connect, collaborate, and contribute in real time, enabling increased diversity and inclusivity.

Visual Communication: Video conferencing provides visual context, allowing for better understanding through non-verbal cues, such as facial expressions and body language. This is particularly important in complex discussions or sensitive negotiations where the subtleties of communication can play a significant role.

Productivity and Efficiency: Video conferencing can lead to more structured and focused meetings, as they're often scheduled and timed. This can boost productivity and efficiency in comparison to spontaneous, unscheduled in-person meetings. Furthermore, many video conferencing tools have features like screen sharing, live polling, and recording options that can enhance collaboration and engagement.

Environmental Benefits: By reducing the need for travel, video conferencing helps to lower carbon emissions, contributing to sustainability efforts.

Effective Communication

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Research demonstrates visuals are essential to understanding information faster than auditory recognition memory performance many other forms. The human brain processes images 60 million times faster than textual data is processed. A new report says auditory recognition is a significant disadvantage over visual memory. In contrast, audio-only conference videos allow participants to remember key takeaways more effectively.

Build Meaningful Relationships

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Participation in videoconference is important for establishing enduring relationships. Having the ability to watch videos in person makes the most successful video conference and calling a lot of fun. When you are in a conversation, you should be attentive to every single person you will be talking to. Remember that face-to-face interactions and interactions with others can create more social belonging and foster good business relations.

Employees coordinate better

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Video conferences can also improve staff collaboration. When an individual attempts to get into a problem through e-mail that involves much back and forth between colleagues, the employee can do this. But when everyone is grouped by email, the conversation can go smoothly. You might arrange regular video calls and impromptu meetings for freelance workers or for full-time employees. It's ideal if you have multiple projects. Many companies use videoconferencing in tight working environments without offices, which saves the company money.

It Connects Teams

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Teams have become geographically isolated for a multitude of reasons. Freelancing workers are often working at their own place, some are contractors working from a different continent, and some just have travel time to work. But large distance does little when bringing the team together via videoconferencing for meetings and urgent checkups.

It could save the company a lot of money

image illustration for Stork's blog post on video conference advantages

Companies use office space excessively.  Why do people have a place to work in a workplace when there is no place to work at the moment to have the very same room and computer? More companies have embraced the trend as they know how to save tens of millions each month with practically no productivity dropoff.

It Improves Communication

image illustration for Stork's blog post on video conference advantages

Research demonstrates the speed and accuracy of processing visual information from humans versus audio and texts. During meetings via videoconferencing, the audience retains more information than in person meeting in a more effective way and can understand it better than they did during the audio.

Reliable and Streamlined Communication

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Teams are looking for tools to meet online with screensharing, instant messaging, and videoconferencing. Especially when you integrate this with technology, you could now make videoconferencing more useful for the workers in the workforce.

It’s possible to get more productive meetings using the video conferencing services a number of online platforms.

Improved Productivity

image illustration for Stork's blog post on video conference advantages

According to an analysis of over 900 professionals in the industry videoconferencing improves productivity in multiple locations. During video conferences people can share their information faster in a video conference than in a personal meeting.

Each virtual video conference call should begin with sharing documents with people from a working group. The organization can use the cloud filesharing platform as the best option for seamless transfer of documents.

Increases Efficiency

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Companies are relying today on technology to integrate workers online and enhance collaboration between their remote teams. Employee motivation in the workplace will enhance productivity as they work together as a team.

Srini Koushik said videoconferencing is the key to productivity, employee retention and growth. In his opinion, this is a critical feature for high engagement.

Better Engagement Than Audio Conferencing

Joining videoconferencing is much more engaging. Attendees tend to have little or no trouble “zoning out” using video technology. Therefore you can increase the participation in upcoming virtual meetings especially by encouraging the participants to participate.

Increased Employee Satisfaction

Healthy and productive people can work. Videoconferencing assists in the work life balance both situations. Frequent travel can be physically painful and emotionally draining and negatively affects the workplace.

Removing calls from mobile phones is a healthier alternative to phone calls. It also helps increase work efficiency and reduces job turnover.

Telecommuting has been increasing, as work remotely has a significant impact on the satisfaction of employees.

77% of those interviewed say the possibility of working in their homes after the pandemic is making them feel better. People traveling less often can be healthier, happier and productive.

It Provides More Structure for Meetings

Because the calls are received from different areas the time of start and end of video call can often be clearly set before the start of a meeting. It also reduces idle discussion resulting in increased productivity. If the meeting ends in time you have a better chance of retaining your agenda in place.

Improved Communication & More Solid Relationships

Human communication involves many factors: eye contact, and body language. Sometimes the words leave no room for interpretation.

Telephones reveal tone but don't include facial expressions or body language. We should not underestimate the value of sound. Unable to clearly hear people can cause frustration if there are less efforts to figure out what they have to say to the other person.

Personal understanding is key to establishing effective working relationships through videoconferencing. In the end, this creates a strong teamwork process.

One-on-one training + support

Every digital communication your company conducts may be unproductive, difficult or even seamless and effective. Differences can be found between video conferences and the equipment used.

If there are no high-tech videoconferencing systems, your team cannot deliver exemplary 24/7 communication between employees and customers.

You're also expanding your applicant database for support representatives if you offer Remote jobs.

Best video conferencing software

A high level audio and video conferencing systems program can help to improve video conferencing results. Owl Labs' purpose is to connect remote workers and teams with their customers by using a 360-degree videoconferencing camera. Below you will find a list of best videoconferencing solutions and a breakdown of which features our customers love most.

It Gives You a Sustained Competitive Advantage

If you consider these benefits together, it is easy to understand the potential business benefits of videoconferencing for your organization. With streamlined tasks and increased efficiency you can increase your productivity and efficiency.

Replace face-to-face meetings with video conferencing

I'm sure it helps to be able to work remotely with less resources and mainly using videos. Unless you have used it before, now you can start experimenting.

Videoconferencing can be an important component of coordinating a remote team in the workplace and offers several benefits for your team to improve productivity and to save time in their office.

It's best that you just take advantage of it -- replacing face-to-face business meetings with simple videoconferencing calls -- and using this opportunity to explore various kinds of software and find the most useful for your company.

Recording and Playback Options

Another great benefit to conducting meetings or trainings via a video conferencing system is that it can be recorded or played anytime. Training video examples are paused, slowed down and replayed. So participants are more likely to return for the same page or recording and understand it faster.

Working With Teams in Different Timezones

Timezone differences and busy schedules can make it hard for you to join video conferences in other countries. It's often hard to find the right time for meetings even among the more novice. Are there plans to do videoconferencing at varying times? Time and Date Planner will show a common time and place for conversations and collaboration, so everyone stays in the same place.

Connects Remote Team and Builds Culture

Team diversity provides an effective and inclusive team building process that is vital to the success of any business. Videoconference allows you to expand your teams remotely. You can create fully functioning employees in the country and elsewhere in the world.

What Kind of Organizations Use Video Conferencing?

Technology revolutionizes how we communicate. Videoconferencing is used in organizations and industry sectors. Videoconferencing has been widely used in certain types of organizations to bring subjects from different locations all over the world, provide online learning opportunities, communicate with medical doctors and facilitate the International cooperation for other purposes.

Disadvantages of video conference

Technical Difficulties:

Video conferencing relies on both software and hardware, along with a stable internet connection. Lagging, freezing, connectivity issues, or equipment malfunctions can disrupt or even cancel a meeting. For those who are not technologically savvy, setting up and troubleshooting video conferencing can be a frustrating experience.

Lack of Personal Interaction:

While video conferencing enables face-to-face communication, it doesn't replicate the full experience of in-person interaction. Non-verbal cues can be lost or misinterpreted, and building rapport or a sense of camaraderie can be more difficult.

Multi-tasking and Distractions:

In a video conference, it's often easier for participants to disengage, multitask, or get distracted by their local environment. This can lead to less productive meetings and lower quality of discussion and decision-making.


With the increased reliance on video conferencing for work and social interaction, many people are experiencing what has been termed "Zoom fatigue" or "video conference fatigue." This phenomenon can lead to decreased productivity, loss of focus, and a negative impact on mental health.

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