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Unveiling the Future of Design: Visual Electric's AI-Powered Image Generator

May 17, 2024

In the ever-evolving landscape of digital design, a groundbreaking tool has emerged. Enter Visual Electric, a Sequoia Capital-backed innovator, revolutionizing the realm of image generation with their AI-driven creation tool, meticulously crafted for designers. Founded in 2022 by a trio of tech virtuosos - CEO Colin Dunn (Universe), Chief Product Officer Adam Menges (Lobe), and CTO Zach Stiggelbout - this company is not just another name in the tech world, but a beacon of innovation.

A New Dawn in Creative Workflow

Colin Dunn, the CEO, enlightened TechCrunch in a conversation that traditional AI-based image generation tools have been, let's say, a bit linear and dull. But fear not, for Visual Electric is here to disrupt the monotony. They recognize that creativity is as structured as a plate of spaghetti, and that's exactly what they cater to with their "generative canvas". It's not just a tool; it's a creative playground where messiness is not just accepted, it's encouraged.

Beyond the Pre-ChatGPT Era

Dunn humorously notes that we're still in the "pre-ChatGPT era" of image creation. However, Visual Electric's beta, launched in February, has already caught the eyes of professionals from giants like Stripe, Affirm, and Riot Games, along with illustrious design studios. It's like they've handed a magic wand to graphic designers, ad creatives, and concept artists.

A Tool Tailored for Perfection

What makes Visual Electric stand out? It's their understanding that a designer's journey to perfection is paved with endless iterations. Their interface is a dream, where you can start with a prompt and get four options on an infinite canvas. The choices are as vast as the ocean, with options to tweak color palettes, moods, and formats. Feeling Airbrush or Neon today? They've got you covered.

Free, Yet Premium

The best things in life are free, but sometimes, a little premium doesn't hurt. Visual Electric offers its magic for free with a cap of 40 images per day. Craving unlimited power? Their premium plan starts at $16 per month, unlocking limitless image creation and commercial usage rights. And for those who desire the utmost privacy and speed, a $48 per month plan ensures your creations remain your little secret.

Features Galore

This tool isn't just a one-trick pony. It's packed with features like 'touch' modifications, upscaling for premium users, and even a 'remix' feature for giving your images a fabulous makeover. It's like having a Swiss Army knife for image generation.

The Backing of Giants

With $2.5 million in funding from Sequoia, BoxGroup, and Designer Fund, Visual Electric is not just a fleeting spark. It's a blazing fire in the tech forest. They employ the prowess of Stable Diffusion and GPT-3.5 Turbo for prompt suggestions and even GPT-4 for generating prompts from images. They're not just playing the game; they're changing it.

Standing Tall Amongst Titans

In a world where tech behemoths like Google, Meta, and Adobe are unleashing image-generation tools, Visual Electric stands unique with its designer-centric approach. Other tools like Vercel and TLDraw are also in the race, but Visual Electric's dedication to its niche audience might just be its ace card.

In conclusion, Visual Electric isn't just a tool; it's a revolution. It's like they've looked at the designer's soul and said, "We got you." Now, if only they could make a tool that generates coffee on demand, we'd be all set.

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