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Google's AI-Powered Search Makes Its Way to India and Japan: Here's What You Need to Know

September 3, 2023

Hey there, tech enthusiasts! Big news coming your way—Google is expanding its AI-powered search feature, known as SGE (Search Generative Experience), to India and Japan. This is a significant milestone as it marks the feature's first venture outside the United States. Let's dive into what this means for users in these regions and why it's a game-changer.

A Conversational Approach to Search

Initially unveiled at Google's I/O Developer Conference earlier this year, SGE brings a conversational element to Google Search. Imagine chatting with Google to find answers to your questions, much like you would with an AI chatbot. The feature has been updated to support videos, images, local information, and even travel recommendations. It also offers handy tools like summaries and definitions, making it a versatile tool for various queries, including coding-related ones.

Customized Experience for New Markets

The global expansion comes with some localized tweaks. In Japan, SGE will be available in the local language, while in India, it will support both English and Hindi. Users can easily toggle between the two languages. Voice input is another addition, particularly aimed at the Indian market, where voice search is increasingly popular.

Ads and User Engagement

Google is also exploring the integration of ads alongside its AI-generated responses. This move aims to capitalize on the new screen real estate dedicated to the AI chat experience. Interestingly, these ads will continue to appear in dedicated slots across the search pages in both India and Japan.

New Feature Alert: Direct Access to Source Information

A new feature allows users to directly access the web pages that provide the information in the AI's responses. A clickable arrow icon will appear next to the information, leading users to the source web pages. This feature is initially rolling out in the U.S. and will soon be available in India and Japan.

Who's Loving It?

According to Google, the SGE feature is particularly popular among younger users, especially those aged 18-24. These users appreciate the conversational aspect of the feature and are now asking longer, more detailed questions in full sentences.

So there you have it! Google's AI-powered search is not just a U.S. phenomenon anymore; it's going global, starting with India and Japan. It's an exciting time to be a part of the tech world, don't you think?

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