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Getty Images Unveils AI-Driven Art Generator: A Game-Changer in Stock Imagery

September 26, 2023


In a groundbreaking move, Getty Images, a leading provider of stock images, editorial photos, videos, and music, has introduced an AI-powered art generator named Generative AI by Getty Images. This revolutionary tool is designed to be "commercially safer" than its competitors and is backed by a technical partnership with Nvidia. The AI model was trained on a significant portion of Getty's extensive library, which boasts around 477 million assets.

How Does It Work?

The tool operates similarly to well-known text-to-image platforms like OpenAI's DALL-E 3 and Midjourney. Users can input text prompts, such as "photo of a sandy tropical island filled with palm trees," and the tool will generate corresponding images. These images come with Getty's standard royalty-free license, offering users indemnification and the right to use the images perpetually across all media platforms.

Safety Measures

Getty Images has implemented safeguards to prevent the misuse of this tool for spreading disinformation or infringing upon the style of living artists. For instance, you can't generate a photo of Joe Biden in front of the White House or create art in the style of Andy Warhol.

Compensation and Revenue Sharing

Contributors to Getty's library who have their works used for training the AI model will be compensated. Getty also plans to share revenues generated from this tool with these contributors, based on a set formula that considers various factors.

API and Customization

The tool can be integrated into other apps and websites via an API. Soon, users will be able to customize the tool with proprietary data to generate images that align with a specific brand style or design language.

Legal Landscape

Getty Images has been a critic of generative AI products that do not respect intellectual property rights. The company has taken legal actions against such products, emphasizing the need for a clearer legal framework in the generative AI space.


Generative AI by Getty Images is a significant step forward in the realm of AI-generated art. It not only expands creative possibilities but also addresses important ethical and legal considerations.


What is Generative AI by Getty Images?

It's an AI-powered art generator tool launched by Getty Images, designed to be commercially safer than its competitors.

How does this tool differ from other AI art generators?

It comes with Getty's standard royalty-free license and has implemented safeguards against misuse for disinformation or style infringement.

Can I integrate this tool into my own app or website?

Yes, Getty Images offers an API for integration and plans to allow customization based on proprietary data.

What are the legal implications of using this tool?

Getty Images has been proactive in addressing the intellectual property rights issues that plague the generative AI scene, making this tool a safer option for commercial use.

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