Microsoft is doubling down on AI to make Bing smarter and more personalized. At a recent event in New York, the tech giant announced a slew of AI-driven features that will soon be integrated into Bing. These updates aim to make the search experience more intuitive, secure, and tailored to individual users.
AI-Powered Bing Features
- DALL-E 3 Integration: Microsoft is upgrading its Bing search engine to include OpenAI's latest DALL-E 3 model. This will enhance the quality of generated images, particularly in intricate details like fingers, eyes, and shadows.
- AI Watermarks: To ensure responsible AI image generation, Bing will add invisible digital watermarks to all AI-generated images. This feature, known as Content Credentials, uses cryptographic methods and adheres to standards set by the Coalition for Content Provenance and Authenticity (C2PA).
- Personalized Search: Bing will now offer more personalized answers based on your previous interactions with Bing Chat. For instance, if you've searched for a favorite sports team, Bing could inform you if the team is playing in a city you're planning to visit.
- AI in Windows 11: Alongside Bing, Microsoft's Windows 11 will also see several AI improvements, including the introduction of AI helper Copilot, which will be available across Bing, Edge, and Microsoft 365.
- Enterprise AI Chatbot: Microsoft is extending its AI capabilities to enterprise customers with Microsoft 365 Chat, a new AI assistant designed for the workplace.
Q: What is DALL-E 3 and how will it improve Bing?
A: DALL-E 3 is OpenAI's latest image generation model. Its integration into Bing will improve the quality of AI-generated images, especially in complex details like fingers and eyes.
Q: How do the AI watermarks work?
A: Bing will add invisible digital watermarks to all AI-generated images. These watermarks use cryptographic methods and adhere to standards set by the C2PA.
Q: Can I opt-out of personalized search results?
A: Yes, the personalized search feature is opt-out, meaning you can choose to disable it if you prefer not to have your search history influence your results.