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Bing Gets Smarter: Personalized Answers, DALL-E 3 Support, and AI Watermarks Unveiled

May 17, 2024

Microsoft is doubling down on AI to make Bing smarter and more personalized. At a recent event in New York, the tech giant announced a slew of AI-driven features that will soon be integrated into Bing. These updates aim to make the search experience more intuitive, secure, and tailored to individual users.

AI-Powered Bing Features

  1. DALL-E 3 Integration: Microsoft is upgrading its Bing search engine to include OpenAI's latest DALL-E 3 model. This will enhance the quality of generated images, particularly in intricate details like fingers, eyes, and shadows.
  2. AI Watermarks: To ensure responsible AI image generation, Bing will add invisible digital watermarks to all AI-generated images. This feature, known as Content Credentials, uses cryptographic methods and adheres to standards set by the Coalition for Content Provenance and Authenticity (C2PA).
  3. Personalized Search: Bing will now offer more personalized answers based on your previous interactions with Bing Chat. For instance, if you've searched for a favorite sports team, Bing could inform you if the team is playing in a city you're planning to visit.
  4. AI in Windows 11: Alongside Bing, Microsoft's Windows 11 will also see several AI improvements, including the introduction of AI helper Copilot, which will be available across Bing, Edge, and Microsoft 365.
  5. Enterprise AI Chatbot: Microsoft is extending its AI capabilities to enterprise customers with Microsoft 365 Chat, a new AI assistant designed for the workplace.


Q: What is DALL-E 3 and how will it improve Bing?
A: DALL-E 3 is OpenAI's latest image generation model. Its integration into Bing will improve the quality of AI-generated images, especially in complex details like fingers and eyes.

Q: How do the AI watermarks work?
A: Bing will add invisible digital watermarks to all AI-generated images. These watermarks use cryptographic methods and adhere to standards set by the C2PA.

Q: Can I opt-out of personalized search results?
A: Yes, the personalized search feature is opt-out, meaning you can choose to disable it if you prefer not to have your search history influence your results.

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