The AI-Powered Consumer Research Platform Decode Copilot provides unbiased consumer insights, streamlining and simplifying the consumer research process. It aims to help teams apply insights six times faster. Research teams and marketing teams can efficiently conduct surveys, focus groups, diary studies, and in-context experience research, as well as mine more out of their past research data with Insights AI and Decode’s Research Repository.

Here is a closer look at what this platform has to offer:

Who It’s for

  • Research Teams
  • Marketing Teams

Use Cases

  • Conduct surveys, focus groups, diary studies, and in-context experience research
  • Evaluate performance and purchase interest using AI-Powered Consumer Research Platform and Decode Copilot
  • Drive effective marketing campaigns with in-depth human insights


  • Complete research in half the time with in-depth human insights
  • Pin-pointed actionability with Insights AI
  • Extract data from multiple sources using Decode Copilot and Global Search


  • Full access to all features
  • Free for 14 days
  • 20+ templates to explore

The platform offers 20+ pre-built research templates designed to accommodate Media, Shopper, and Pack Testing, among other requirements.

With the competitive edge provided by Co-pilot, teams can conduct Media, Shopper, and Pack Testing, effectively evaluating performance and purchase interest with over 20 pre-built research templates. The Decode Copilot tool included in this platform provides unbiased consumer insights, enabling a swift and accurate assessment of consumer preferences with the power of AI.

Pros and Cons:


  • User-friendly, intuitive platform
  • Provides in-depth human insights
  • Offers a free 14-day trial period
  • Access to over 20 research templates
  • Incorporates AI-powered Decode Copilot


  • Some advanced features might require a learning curve
  • Limited trial duration

In conclusion, Co-pilot is a user research platform designed to enhance the consumer research process. It brings automation, reliability, and accuracy into the equation, all while providing invaluable insights. Whether conducting surveys, diary studies, or customer feedback investigations, Co-pilot is an indispensable tool for any modern research or marketing team.

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