Better Stack operates on a freemium model, offering a free tier alongside modular paid plans. The free tier provides core functionalities, including custom domain support and status pages, which are often premium features in competing services. Paid plans are structured based on usage, including per responder, per monitor pack, per telemetry volume (logs, metrics, traces), and status page add-ons. In October 2024, Better Stack significantly reduced the price for retained metrics data by 200x, adjusting 1 billion data points from $1,000 to $5. Non-enterprise API rate limits are set at 100 requests per minute, 1,000 requests per hour, and 10,000 requests per day, enforced per IP address and API key.