This AI Side Hustle Prints Money

Thousands are launching AI agencies to sell simple websites to local businesses using a no-code formula. But is this viral gold rush actually a sustainable business or just too good to be true?

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The 30-Minute Website Promise

“Build a professional website in under 30 minutes, no skills required” sounds like classic YouTube bait, but it captures a real shift. Tools like GoHighLevel now bundle drag‑and‑drop site builders, hosting, CRM, and AI‑powered live chat into one browser tab. The pitch: you stop being a web developer and start being a reseller of packaged online presence.

Vast numbers of local businesses remain barely online. In the US alone, roughly 28 million small businesses exist, and surveys routinely find that 25–40% either lack a website or run something effectively unusable on mobile. Think of the last time you Googled a plumber, nail salon, or dentist and found only a phone number and a grainy photo.

These are the clients Astro K Joseph targets in “Strategy to Create & Sell AI Websites to Local Businesseses.” The prospecting method is brutally simple: search “plumbers in New York” on Google Maps, filter for listings with no website link, and dump names, phone numbers, and notes into Google Sheets. One afternoon of clicking can yield 100–200 leads in a single niche and city.

What you sell them is not a “website” in the 2010 WordPress sense. You sell a fast, predictable way to appear credible on Google and capture leads without the owner touching DNS, templates, or copy. The deliverable is usually:

  • A clean, mobile‑friendly landing page
  • A contact form and click‑to‑call button
  • An embedded AI or live chat widget

For a salon or plumbing service, that bundle translates directly into more booked appointments and fewer missed calls. The side hustler’s value proposition becomes brutally clear: pay a few hundred dollars, get a working online storefront that turns anonymous searches into paying customers by the end of the week.

Your No-Code Tech Stack Revealed

Illustration: Your No-Code Tech Stack Revealed
Illustration: Your No-Code Tech Stack Revealed

Call it an “AI agency” if you want, but under the hood this side hustle runs on three very old‑school tools: GoHighLevel, Google Maps, and Google Sheets. Together they form a no‑code stack that can spin up a basic client site, track every lead, and bolt on an AI chat widget without touching a code editor.

GoHighLevel sits at the center as the all‑in‑one control panel. You get a drag‑and‑drop page builder, a built‑in CRM, and a chat widget system in one login, so your “website product” and your client management live in the same place. Instead of juggling WordPress, random form plugins, and a third‑party chatbot, you configure a single GoHighLevel account and clone the same setup for every local business you sign.

Lead generation stays aggressively low tech. You open Google Maps, search something like “plumbers in New York,” and scan results for businesses that either have no website button or a clearly broken link. Those become prime targets: they already rank on Maps, have reviews, sometimes 4.5+ star averages, but send all that intent traffic to a phone number and nothing else.

Every viable prospect goes into Google Sheets, which quietly becomes your lightweight sales pipeline. You log columns for business name, niche, city, phone, email, website status, and notes on reviews or hours. Once you build a list of 100–200 entries, you suddenly have a repeatable queue of people to cold call, text, or email with a specific pitch: “You show up in Google, but you still don’t have a site—want one in 30 minutes?”

The workflow loops cleanly. Maps finds the gaps, Sheets tracks the humans behind those gaps, and GoHighLevel turns each “yes” into a live site with an embedded AI chat widget and a CRM record. You can even duplicate a single plumbing template across dozens of cities, swapping only logos, colors, and copy.

There is a catch: nearly every creator pushing this method plugs an affiliate link to GoHighLevel, usually dangling a 30‑day extended trial. That affiliate layer shapes the ecosystem; you are not just selling websites, you are also, quietly, the product being onboarded into GoHighLevel’s agency machine.

Your First Client Is Hiding on Google Maps

Your first customer is probably sitting on Google Maps, sandwiched between competitors with slick sites and Yelp badges. Type “plumbers in New York” and you instantly see a live directory of local businesses, complete with ratings, phone numbers, and—crucially—whether they bothered to add a website link. Every listing missing that blue hyperlink is a potential AI‑site client.

Go beyond the obvious “no website” filter. Click through the businesses that do have sites and open them on your phone. You are hunting for pages that load slowly, break on mobile, use tiny text, or still rock a 2010 gradient header—these “has a site but hates it” owners are usually warmer leads than the ones with nothing at all.

To keep the grind from turning into chaos, build a simple Google Sheets tracker. Create columns for: - Business Name - Niche / Type - City - Website Status (None / Outdated / Broken) - Phone - Email - Rating / Reviews - Status (Not Contacted / Contacted / Follow‑up / Closed)

Work down the map results one by one. Copy the business name exactly as listed, paste the phone number and email, and drop quick notes like “4.6★, 40+ reviews, no site” or “site broken on mobile.” Aim for 100–200 entries per niche before you start serious outreach; that volume cushions you against low response rates.

Scale comes from geography and repetition, not clever hacks. Once you exhaust “plumbers in New York,” flip to “plumbers in Chicago,” then “salons in Miami,” “gyms in Austin,” or “HVAC in Phoenix.” Any city with a service economy has the same pattern: a long tail of businesses that never invested in a proper site.

Nothing about this requires paid tools or APIs. Google Maps supplies the leads, Google Sheets becomes your lightweight CRM, and platforms like GoHighLevel Official Website handle the build and chat widget once someone bites. As long as local businesses keep relying on Google for discovery, this manual prospecting loop keeps regenerating new clients on demand.

The Simple Art of the Cold Outreach

Cold outreach in this playbook looks almost aggressively simple: you pick up the phone. Once your Google Sheets tab shows 100–200 local businesses with no website, you use the Google Maps listing to grab the phone number and start dialing. No ad spend, no funnels, just direct contact with the owner or whoever answers the front desk.

Most beginners sabotage these calls by pitching features. You are not selling a “website” or “AI widget”; you are selling more calls and bookings from people already searching on Google. A clean opener sounds like: “I saw you show up on Google with great reviews but no website. I build simple pages that turn those searches into calls in the next 7–14 days.”

Framing matters. Mention specifics from their listing: review score, service area, or hours. For a plumber with a 4.6 rating and 40+ reviews, you can say, “You already outrank competitors on trust. A one‑page site with click‑to‑call can convert 10–20% more of those searchers into actual jobs.”

The next move removes almost all risk for them: offer a free demo site. You promise to build a watermarked draft in GoHighLevel, customized with their name, services, and phone number, before they pay a cent. The ask becomes tiny: “If you like it, we turn it live and you cover hosting and setup. If not, no problem.”

That demo does three things at once. It proves you can deliver something real in under 30 minutes, shows how an AI chat widget can answer FAQs 24/7, and gives you a visual asset to reference in follow‑ups. You are no longer an anonymous caller; you are “the person who already built your site.”

Structure each call around a tight sequence: - Confirm they see value in more calls or bookings - Mention their current Google Maps presence - Offer the free, watermarked demo - Set a concrete time to review it together

Phone calls will not be your only channel. You can test the same pitch via cold email using addresses from their site-less listings, or through Instagram and Facebook DMs where many salons, gyms, and restaurants actually live. The script barely changes; the medium does.

Forging an 'AI Website' in Minutes

Illustration: Forging an 'AI Website' in Minutes
Illustration: Forging an 'AI Website' in Minutes

Forget code editors and pixel-perfect mockups. Inside GoHighLevel, you start by clicking Sites → Websites → New Website, then “From Templates.” A library of 1,000+ prebuilt layouts appears, sorted by industry. Type “plumber,” “salon,” or “restaurant” and you get niche‑specific designs already wired with service sections, testimonials, and contact forms.

Pick a template that roughly matches your client’s vibe, not perfection. You can swap colors and fonts later, but speed matters more than originality for a $500 local build. GoHighLevel’s drag‑and‑drop builder exposes sections as blocks, so you can delete half the page in seconds if the client only needs a simple 3‑section site.

Customization starts with the bare essentials. Replace the stock logo with whatever the business currently uses on Google Maps or Facebook, even if it is a low‑res JPEG. Update the hero headline (“24/7 Emergency Plumbing in New York”) and subcopy using your notes from the call, then paste in the correct phone number, address, and opening hours.

Stock images kill trust for local services, so swap at least the hero image. Grab a quick photo from the client’s existing social media or a rights‑cleared stock site, then resize it directly in the builder. Update call‑to‑action buttons to match how they actually operate: - “Call Now” for phone‑first plumbers - “Book Appointment” for salons and spas - “Get Free Quote” for contractors

The “AI” part rides on GoHighLevel’s chat widget. Under Sites → Chat Widget, you enable the widget, pick a color that matches the brand, and drop in a greeting like “Hey, need emergency help today?” Tie it to GoHighLevel’s Conversations inbox so every chat becomes a lead with name, number, and message history.

Once the widget generates a script, you attach it to the site with a toggle—no manual code paste required. On publish, every page loads that floating chat bubble, which you can later upgrade with AI responses driven by canned FAQs and business info.

Domain connection finishes the 30‑minute promise. Point the client’s DNS A record to GoHighLevel’s hosting, map the domain inside Settings → Domains, and hit Publish. Within a few minutes, their new “AI website” replaces the blank spot on their Google Business profile.

Beyond the Code: What Are You *Actually* Selling?

Small business owners do not care about pixel-perfect hero images or which no-code stack you used. They care about whether this new “AI website” makes their phone ring more, fills tomorrow’s schedule, and stops customers from bouncing to the competitor down the street.

What you actually sell is a bundle of outcomes. A basic GoHighLevel site plus AI chat can mean: - More customer calls from a clear phone CTA and click-to-call buttons - More appointments from a simple booking form wired to SMS reminders - Less wasted time answering “Are you open?” and “Do you do X?” 20 times a day

For a plumber or salon owner, that translates into hard numbers. If the site and chat capture just 1 extra job per day at $150, that is roughly $4,500 per month in new revenue from something you spun up in under 30 minutes.

The AI chat widget becomes the hero because it never clocks out. You position it as a “24/7 digital employee” that: - Greets every visitor instantly - Answers common questions pulled from the business’s own FAQ - Captures name, phone, and job details even at 2 a.m.

Framed this way, $200–$500 per month for hosting, updates, and AI chat support looks less like a website bill and more like underpaying a receptionist who never sleeps, never forgets a lead, and never goes on vacation. GoHighLevel even markets this concept directly as an GoHighLevel AI Employee, which you can reference to give the idea more credibility.

Your job on the call is to connect every feature to a balance-sheet outcome. A fast, mobile-friendly site improves local SEO, which pushes them higher in “near me” searches; higher rankings drive more clicks; the AI chat converts more of those clicks into booked jobs, reviews, and repeat customers.

How to Price Your AI Website Service

Pricing decides whether this AI website hustle becomes a paycheck or an actual business. You have two levers: a one‑time setup fee and a recurring monthly subscription, and you should almost always use both.

Think of the setup fee as the “installation cost.” You spin up the GoHighLevel template, customize the copy, wire the forms, and connect the domain. Charging $497–$1,500 upfront for that initial build signals you are not a $50 Fiverr commodity.

Recurring revenue is where the compounding starts. A simple monthly recurring revenue (MRR) plan in the $97–$497 range covers hosting, uptime monitoring, security, and that magic phrase local owners love: “ongoing support.” Stack 20 clients at $197/month and you are at $3,940 MRR before touching add‑ons.

You are not just renting them server space. You are managing the AI chat, tweaking prompts, updating hours, adding seasonal offers, and making sure leads do not disappear into a void. For a plumber who never wants to log into a dashboard again, that is an obvious subscription, not a one‑off project.

A clean way to package this is tiered pricing. For example: - Basic ($97–$147/mo): Website, hosting, SSL, basic edits - Pro ($197–$297/mo): Everything in Basic + AI chat widget + lead notifications - Premium ($397–$497/mo): Pro + simple SEO tweaks, Google Business Profile help, and 1–2 social posts or email campaigns per month

Tiers let you start low for price‑sensitive niches and upsell later when they see results. They also give you a script: “Most clients start on Pro because it includes AI chat and lead tracking; Premium is for businesses ready to push harder on SEO and social.”

Anchoring the price against value matters more than the exact dollar figure. A home services business that charges $300 per job only needs one extra booking per month to justify a $197 subscription. Phrase it bluntly: “If this site and chat bring you even one new client a month, it pays for itself and then some.”

You can push that further by referencing their visible demand. “You already have 40 Google reviews without a website. Imagine how many people bounce because they cannot book you online.” Now $297/month feels less like software rent and more like a tax‑deductible client acquisition engine.

The Unspoken Challenge: From Builder to Business Owner

Illustration: The Unspoken Challenge: From Builder to Business Owner
Illustration: The Unspoken Challenge: From Builder to Business Owner

Building the site in GoHighLevel is the tutorial-friendly part. The wall hits when you move from dragging blocks on a canvas to calling a stranger who runs a plumbing company and asking for money. Sales, expectation-setting, and hand-holding will eat more hours than any template tweak or AI chat configuration.

Cold calling 100 businesses from your Google Maps sheet means hearing “no” or nothing at all 90+ times. Turning the few “maybe” responses into paying clients demands a clear pitch: what this AI website actually does for their revenue, how fast, and for how much. Vague promises like “more visibility” collapse as soon as a client asks, “So how many extra bookings can I expect?”

Once someone pays, the job shifts to client communication. Many small business owners want updates by phone, not email, and they will text you at 10 p.m. when a form submission looks weird. You need a simple process for: - Gathering content (logo, hours, services) - Approvals and revisions - Change requests after launch

Retention is where recurring revenue either compounds or dies. A $97/month subscription sounds great until three clients cancel because “nothing happened.” You keep that money only if you can point to measurable outcomes: more calls from the site, more form submissions, more booked appointments. Even basic tracking—unique phone numbers, tagged links, and monthly reports—turns a generic website into a visible ROI engine.

Responsiveness matters as much as results. A 24-hour response rule for support messages, plus a monthly check-in, can dramatically cut churn. If a client feels ignored while their Google Business Profile still lists an old number, they will not care that you spun their site up in 27 minutes.

No-code tools erase the need for HTML, not the need for soft skills. You still must learn: - Sales scripting and objection handling - Basic local marketing (SEO, offers, funnels) - Light project management and scope control - Calm, clear customer service under pressure

Over time, this stops looking like a side hustle and starts behaving like an agency. Scaling beyond a handful of clients requires documented systems: outreach scripts, onboarding checklists, template libraries, and canned responses. At 10–20 active retainers, you may need to hire a VA for admin, a contractor for design tweaks, or a specialist to manage ads, turning your “AI website” hustle into a structured service business.

Is This 'Easy Money' Model Future-Proof?

Easy money narratives always gloss over what happens once everyone copies the same playbook. Templated GoHighLevel sites with a generic AI chat widget already look interchangeable, and that trend will only accelerate. If your offer is “30‑minute website + chatbot,” your only real differentiator becomes price, which is a race to the bottom.

To stay above commodity status, you need a sharper unique selling proposition than “AI website.” That usually means specializing: one niche, one geography, one specific outcome. “We help New York plumbers add 20+ booked jobs per month via SEO‑optimized landing pages and automated follow‑up” survives longer than “I build sites for local businesses.”

Platform risk sits quietly in the background of every GoHighLevel hustle. Your margins depend on GoHighLevel’s pricing tiers, feature set, and uptime. If GoHighLevel raises agency pricing by 30%, kills a feature you rely on, or lags behind competitors on AI, your entire “Strategy to Create & Sell AI Websites to Local Businesseses” can collapse overnight.

Smart operators hedge early. They: - Document processes so they can migrate to Webflow, WordPress, or Framer if needed - Keep client domains, emails, and analytics independent of any single SaaS - Treat GoHighLevel as a replaceable execution layer, not the business itself

Competition is not theoretical; it is already here. Agencies worldwide resell GoHighLevel under white‑label, pitch identical “AI website” bundles, and share the same scripts on YouTube, Discord, and Reddit. Meanwhile, Wix and Squarespace now auto‑generate sites and copy with AI, and Shopify’s Sidekick shows where mainstream DIY builders are headed.

Lead sources saturate fastest. Google Maps used to feel like a goldmine of offline‑first businesses; now every tutorial sends thousands of people to “plumbers in New York” and “salons in Austin.” The fifth cold call in a week offering the same package converts far worse than the first.

Durability comes from skills that outlive any tool: positioning, local SEO, analytics, copy that converts, and automation design. If you treat this as a crash course in those disciplines—backed by deeper learning from places like **AI Fellowship Academy**—the model evolves with the market instead of expiring with the latest side‑hustle trend.

Your Next Move: Evolve or Evaporate

Money-printing side hustles rarely stay secret for long. This “30‑minute AI website” play is a solid on-ramp, but long-term survival means treating it as a starter drug, not the whole business. Tools like GoHighLevel, Webflow, and Wix will only get faster, and your generic plumber template will start to look like everyone else’s.

Specialization becomes your moat. Instead of “websites for local businesses,” position yourself as the go-to expert for one vertical: MedSpas, cosmetic dentists, HVAC contractors, or estate planning attorneys. When you know a niche’s regulations, seasonal demand, and high-value keywords, you can charge $2,000–$5,000 per build instead of $300–$500, because you are selling a proven playbook, not a page layout.

Niche expertise compounds. After 5–10 projects in the same industry, you can standardize: - High-converting page structures - Offer frameworks (e.g., “$49 new patient exam” for dentists) - Pre-written email/SMS sequences and review requests

Suddenly you are not offering “a website” but a revenue system tuned to that industry’s math.

GoHighLevel quietly turns your cheap website into a Trojan horse for higher-margin services. Once a client trusts you with their site, you can upsell: - Email marketing automation for abandoned inquiries - SMS campaigns for flash promos or appointment reminders - Reputation management that auto-requests Google reviews after each job

Agencies routinely charge $300–$1,500 per month for this bundle, with churn under 5–7% when it produces visible leads.

Brand matters more than your tech stack. A defensible agency does not live in a Google Sheet; it lives in a credible site with: - Before/after analytics (traffic, leads, booked calls) - Short video testimonials from real owners - A clear point of view on what actually moves revenue in your niche

Case studies like “MedSpa added 37 bookings in 30 days” close more deals than any AI buzzword. Evolve from “person who builds cheap AI websites” into a recognizable brand that owns a narrow problem for a specific type of business, or watch this side hustle evaporate as fast as the next template pack drops.

Frequently Asked Questions

What is an 'AI Website' in this context?

It's typically a professionally designed, templated website built on a platform like GoHighLevel, with an integrated AI-powered live chat widget as the main differentiator. The 'AI' handles initial customer inquiries and lead capture 24/7.

Do I really need zero coding or design skills to start this?

Yes, the technical barrier is extremely low. Platforms like GoHighLevel use templates and drag-and-drop editors, so you don't need to write code. However, a good eye for design and understanding basic marketing principles will help you deliver better results.

How much can you realistically charge for these websites?

Pricing varies, but a common model is a one-time setup fee of $500 - $2,500, plus a monthly recurring fee of $97 - $497 for hosting, maintenance, and managing the chat widget. The monthly fee is key to building a sustainable business.

Is the market for selling websites to local businesses saturated?

While competitive, the market is vast. Millions of small businesses still have no website or an outdated one. The key to success is niching down (e.g., focusing only on dentists or roofers) and offering a clear value proposition beyond just the website, such as more leads or bookings.

Tags

#GoHighLevel#AI Agency#Side Hustle#No-Code#Local SEO

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