# Best Call Tracking Software (2026): CallRail, CTM, Invoca, WhatConverts and 6 More Compared

> The best call tracking software in 2026, compared on prices checked November 11, 2026: CallRail, CallTrackingMetrics (CTM), Invoca, WhatConverts, Ringba, CallScaler, Nimbata, 800.com, Ruler Analytics and Marchex. Entry prices, numbers and minutes included, per-number and per-minute overages, DNI, Google Ads and GA4, AI summaries, HIPAA, G2 ratings with counts, one weak spot each, and what 10 numbers and 1,000 minutes cost.

- Source: https://www.stork.ai/blog/best-call-tracking-software-2026
- Publisher: Stork.AI editorial team
- Published: 2026-11-12
- Updated: 2026-11-12
- Language: en
- Reading time: 16 min

_Affiliate disclosure: Stork may earn a commission when you sign up through some links on this page (CallRail, pending approval; WhatConverts; 800.com), at no cost to you. We earn nothing from CTM, Invoca, Ringba, CallScaler, Nimbata, Marchex or Ruler Analytics. We rank on fit and published price, not commission._

## Key takeaways

- CallRail is the default for small businesses and agencies: $50 a month with 5 numbers and 250 minutes, but AI summaries start at $150.
- CTM has the lowest published minute rate ($0.04 forwarded) and $2 numbers, but includes no numbers or minutes in any plan.
- WhatConverts is the cheapest published HIPAA option ($100 Pro) and reports calls, forms and chats together.
- For 10 numbers and 1,000 minutes a month, our arithmetic gives about $70 on WhatConverts, $102.50 to $110 on CallRail, $139 on CTM and $232 on Ringba.
- Invoca and Marchex are quote-only enterprise tools; Ringba is for pay-per-call; Ruler is for revenue attribution across channels.

**Short answer:** for most small businesses and the agencies that serve them, [CallRail](https://partners.callrail.com/rj4343s5kuti) is the safe default: $50 a month with 5 tracking numbers and 250 minutes, simple Google Ads and GA4 links, and the largest review base in the category. [CallTrackingMetrics](https://www.stork.ai/en/calltrackingmetrics) (now branded CTM) has the lowest published per-minute rate and unlimited users, which suits agencies and call teams. [WhatConverts](https://partners.whatconverts.com/3ohu3psir80d) puts calls, forms and chats in one lead report and is the cheapest HIPAA option with a public price. [Nimbata](https://www.stork.ai/en/nimbata) charges per answered call instead of per minute, and [CallScaler](https://www.stork.ai/en/callscaler) sells numbers at $0.50 a month. Enterprises with big contact centers look at [Invoca](https://www.stork.ai/en/invoca-signal-ai) and [Marchex](https://www.stork.ai/en/marchex); pay-per-call networks use [Ringba](https://www.stork.ai/en/ringba); and [Ruler Analytics](https://www.stork.ai/en/ruler-analytics) is for teams that need calls tied to revenue across every channel. If you only run a few offline ads, the extra numbers on your phone system may be enough.

**How we checked, and what we earn:** every price below was read on the vendor's own pricing or help page on November 11, 2026, in US dollars before taxes. Two vendors (CTM and Nimbata) only show US usage rates through a country picker; we read the rate table that ships inside their pricing pages. User ratings are G2 scores with the review count, read the same day. We did not place test calls, so nothing here describes call quality from our own use, and we do not repeat one vendor's claims about a rival as fact. Some links are affiliate links: we may earn a commission from CallRail (our application is pending), WhatConverts and 800.com. CTM runs an affiliate program we have not joined, and we earn nothing from Invoca, Ringba, CallScaler, Nimbata, Marchex or Ruler. The ranking is by fit for a stated use, with a real weak spot listed for every product.

## What call tracking software does: DNI and number pools in plain English

Call tracking answers one question: which ad, listing or campaign made the phone ring? It works by giving each marketing source its own phone number. Calls to that number are forwarded to your real line, recorded if you choose, and logged against the source.

- **Static tracking numbers:** one fixed number per source. Number A goes on the van, number B on the Google Business Profile, number C in the newspaper ad. Simple and cheap, and enough for offline marketing.
- **Dynamic number insertion (DNI):** a small script on your website swaps the phone number shown to each visitor based on how they arrived (Google Ads, organic search, Facebook, an email). When they call, the software knows the source, and often the campaign, keyword and landing page.
- **Number pools:** to tie a call to one specific visitor (and to their Google Ads click ID), DNI needs a pool of numbers so that each visitor browsing at the same time sees a different one. Busy sites need bigger pools, which is why per-number prices matter more than they look.
- **Offline conversions:** the call, tagged with the click ID, is sent back to Google Ads as a conversion and to GA4 as an event. That lets Google's bidding optimize for calls, not just form fills. Every tool in this list names a Google Ads integration on its own site, though some only on higher plans (table below).
- **AI on the call:** transcripts, summaries, lead scoring ("was this a real sales lead?") and auto-tagging. This is where most of the 2025-2026 product work has gone, and it is usually priced per minute or locked to a higher plan.

## Call tracking software pricing compared

| Software | Entry price | Numbers and minutes included | Extra local number | Extra local minute | G2 rating |
| --- | --- | --- | --- | --- | --- |
| [CallRail](https://partners.callrail.com/rj4343s5kuti) | $50/mo (Lead Tracking) | 5 local numbers, 250 local minutes, 25 texts | $3 | $0.05 to $0.06 (the page shows both) | 4.5 from 1,977 reviews |
| [CTM](https://www.ctm.com/) | $79/mo monthly, $65/mo yearly (Marketing Lite); first month's plan fee $0 | None: numbers and minutes are billed from the first one | $2 | $0.04 forwarded | 4.5 from 762 reviews |
| [Invoca](https://www.stork.ai/en/invoca-signal-ai) | Quote only | Not published | Not published | Not published | 4.5 from 967 reviews |
| [WhatConverts](https://partners.whatconverts.com/3ohu3psir80d) | $30/mo plus usage (Call Tracking) | $30 usage credit a month | $2.50 | $0.045 | 4.9 from 324 reviews |
| [Ringba](https://www.stork.ai/en/ringba) | $147/mo billed monthly (Business) | None: usage billed on top | $3 ($2 on Professional) | $0.055 ($0.05 on Professional) | 4.9 from 159 reviews |
| [CallScaler](https://www.stork.ai/en/callscaler) | $65/mo plus usage (Call Tracking); less billed yearly | None: usage billed on top | $0.50 | $0.045 | 4.5 from 2 reviews |
| [Nimbata](https://www.stork.ai/en/nimbata) | $0 plus usage (Entry, no DNI); $39/mo or $35 yearly (Pro) | None: usage billed on top | $3.20 on Pro ($4.60 on Entry) | None: $0.06 per answered call on Pro ($0.10 on Entry) | 4.7 from 32 reviews |
| [800.com](https://try.800.com/vv9gpsa4a4xq) | $59/mo monthly, $49/mo yearly (Call Tracking Starter) | 5 numbers, 250 minutes, 25 texts | $3 | $0.06 | 4.7 from 1,098 reviews |
| [Ruler Analytics](https://www.stork.ai/en/ruler-analytics) | $400/mo monthly, $360 yearly (Small, up to 10k visits) | Not published | Not published | Not published | 4.6 from 30 reviews |
| [Marchex](https://www.stork.ai/en/marchex) | Quote only | Not published | Not published | Not published | 4.1 from 184 reviews |

*US list prices from each vendor's pricing page, read November 11, 2026. G2 scores from each product's G2 page the same day. Nimbata and CTM US rates come from the rate tables inside their pricing pages.*

- **CallRail's page shows two rate cards.** One version lists extra local minutes at $0.06 "includes transcription", another at $0.05 with transcription billed separately. Ask which applies to your account. Toll-free numbers are $5 and toll-free minutes $0.08 to $0.09. Source: [CallRail pricing](https://www.callrail.com/pricing).
- **CTM's minute rate depends on where you answer.** $0.04 is for calls forwarded to an outside phone; calls answered in CTM's own softphone cost less. Toll-free numbers are $3 and toll-free minutes $0.055. CTM's FAQ says plans include no numbers or minutes. Sources: [CTM pricing](https://www.ctm.com/plans-pricing/), [CTM FAQ](https://www.ctm.com/plans-pricing/faqs/).
- **Nimbata bills per answered call, not per minute,** whatever the call length; unanswered calls are not charged per call. That favours businesses with long calls (legal, home services quotes). Source: [Nimbata pricing](https://www.nimbata.com/pricing).
- **CallScaler's yearly price** is not printed as a number: the page says yearly billing saves $360 a year on the $65 plan, which works out to $35 a month. Source: [CallScaler pricing](https://callscaler.com/pricing/).

## What 10 numbers and 1,000 minutes cost a month

A typical small setup: 10 local tracking numbers (a DNI pool plus a few static numbers for offline ads) and 1,000 local minutes a month, on each vendor's cheapest plan that includes DNI, billed monthly. This is our arithmetic on the list prices above, not a quote.

| Software and plan | Plan fee | Numbers | Minutes or calls | Monthly total |
| --- | --- | --- | --- | --- |
| WhatConverts Call Tracking | $30 | $25 (10 x $2.50) | $45 (1,000 x $0.045) | About $70 after the $30 usage credit |
| Nimbata Pro | $39 | $32 (10 x $3.20) | $15 (250 answered calls x $0.06, assuming 4-minute calls) | About $86 |
| CallRail Lead Tracking | $50 | $15 (5 extra x $3) | $37.50 to $45 (750 extra x $0.05 or $0.06) | $102.50 to $110 |
| CallScaler Call Tracking | $65 | $5 (10 x $0.50) | $45 (1,000 x $0.045) | $115, plus about $24 if every minute gets AI transcription |
| 800.com Call Tracking Starter | $59 | $15 (5 extra x $3) | $45 (750 extra x $0.06) | $119 |
| CTM Marketing Lite | $79 | $20 (10 x $2) | $40 (1,000 x $0.04, forwarded) | $139 ($125 billed yearly) |
| Ringba Business | $147 | $30 (10 x $3) | $55 (1,000 x $0.055) | $232 |

*Our arithmetic on US list prices read November 11, 2026, local numbers, before taxes and carrier fees. Excludes AI analysis unless stated. Invoca, Marchex and Ruler omitted: no published usage rates.*

Two things change the order fast. **AI analysis:** CallRail's call summaries and sentiment start on Lead Conversion ($150), CTM's AskAI analysis and HIPAA start on Marketing Pro ($179), and 800.com's AI scoring starts on Call Tracking Pro ($179 monthly). **Pool size:** a busy website may need 30 or more DNI numbers, at which point CallScaler's $0.50 numbers and CTM's $2 numbers pull far ahead of $3 numbers.

## Features: attribution, AI, HIPAA and who each one is for

| Software | DNI | Google Ads and GA4 | AI summaries and scoring | HIPAA | Best for |
| --- | --- | --- | --- | --- | --- |
| CallRail | Yes | Yes, call conversions and GA4 events | Transcription on every plan; summaries, sentiment and auto-tagging from $150 | Separate Healthcare plan with a BAA, priced through support | Small businesses and agencies that want the common default |
| CTM | Yes, plus GeoContact local numbers | Yes, on every plan, plus Google LSA | AskAI from $0.01 per question; summaries included from Marketing Pro | Marketing Pro ($179) and up | Agencies and call teams that want low minute rates and a softphone |
| Invoca | Yes | Yes, plus Search Ads 360 and Adobe | Yes, plus AI voice and messaging agents | Healthcare solution listed | Enterprise brands with contact centers |
| WhatConverts | Yes | Yes, from Plus ($60) | Transcription at $0.02/min; rule-based lead qualification on Elite. No AI summaries listed | Pro ($100) and up | Agencies reporting calls, forms and chats per client |
| Ringba | Yes | Pixels and webhooks; Google Ads listed | Call analysis $0.05 per call, transcription $0.04/min | Not stated on pricing page | Pay-per-call networks and lead buyers |
| CallScaler | Yes | Google and Meta ad integrations | AI transcription, summary and 0-100 lead score at $0.006 per 15 seconds | Not stated; PII redaction listed | Cheap numbers at scale, small agencies, pay-per-call |
| Nimbata | Pro and up | Pro and up | AI tagging and scoring; summaries from Pro; transcription $0.02/min | Not stated; GDPR stated | Long calls, per-call budgeting |
| 800.com | Yes | Yes, GA4 and ad platforms on Starter | Summaries, sentiment and scoring on Pro only | Not stated on plans page | Teams that also want a business phone and AI agents |
| Ruler Analytics | Yes (dynamic call tracking) | Yes, offline conversions to ad platforms | AI analyst agent on Advanced | Not stated | Full-funnel revenue attribution, B2B and long sales cycles |
| Marchex | Yes | Yes, Google Ads and GA4 | Yes, call scoring and missed-opportunity alerts | Not stated on pages we read | Auto dealers and multi-location service brands |

*From each vendor's pricing, product or help pages, read November 11, 2026. "Not stated" means we did not find it on the vendor's public pages; ask before you sign.*

## The picks, with one weak spot each

### CallRail: the default for small businesses and agencies

[CallRail](https://partners.callrail.com/rj4343s5kuti) ([Stork listing](https://www.stork.ai/en/callrail)) bundles 5 local numbers, 250 minutes and 25 texts into Lead Tracking at $50 a month, with call recording, transcription and routing. Lead Tracking Complete ($95) adds form tracking, Lead Conversion ($150) adds AI call summaries, sentiment and automatic conversion tagging, and Lead Conversion Complete is $195. It sends calls to [Google Ads as conversions](https://support.callrail.com/hc/en-us/articles/5712674412301-Call-conversions-in-Google-Ads) and to [GA4](https://support.callrail.com/hc/en-us/articles/9495611166733-Google-Analytics-4-GA4-integration), offers a [Healthcare plan with a BAA](https://support.callrail.com/hc/en-us/articles/5711423948941-CallRail-Healthcare-accounts), and sells an AI receptionist, [Voice Assist](https://support.callrail.com/hc/en-us/articles/37933955209229-Voice-Assist-troubleshooting-and-Frequently-Asked-Questions), at $95 a month for 50 answered calls and $1 per call after that. 14-day trial, no card. G2 4.5 from 1,977 reviews; Trustpilot 3.5 from 488.

**Weak spot:** the useful AI sits on the $150 plan, and usage beyond the bundle is billed on top. CallRail also [retired Lead Center](https://support.callrail.com/hc/en-us/articles/30900003986957-Migrating-from-Lead-Center-to-RingCentral), its in-app agent workspace, from January 27, 2026, pointing users to its outbound dialer or a migration to RingCentral, so teams that answered calls inside CallRail now need a separate phone system.

### CallTrackingMetrics (CTM): lowest published minute rate, unlimited users

[CTM](https://www.ctm.com/) ([Stork listing](https://www.stork.ai/en/calltrackingmetrics)) starts at $79 a month (Marketing Lite, $65 billed yearly, $60 on a two-year prepay), with unlimited users and Google Ads, GA4, Google LSA and Microsoft Ads integrations on the entry plan. Marketing Pro ($179) adds form tracking, 3,000 transcribed minutes, AskAI analysis, white label and HIPAA; Sales Engage ($329) adds a softphone, dialer and live coaching. US numbers are $2 a month and forwarded local minutes $0.04. Its VoiceAI agent is $0.12 a minute with 60 minutes per agent included. G2 4.5 from 762 reviews.

**Weak spot:** nothing is included. Every number and minute is billed from the first one, and the $79 plan has no AI analysis or HIPAA, so a healthcare practice or anyone who wants call summaries starts at $179 plus usage.

### WhatConverts: calls, forms and chats in one lead report

[WhatConverts](https://partners.whatconverts.com/3ohu3psir80d) ([Stork listing](https://www.stork.ai/en/whatconverts)) starts at $30 a month plus usage for one account, with a $30 usage credit, DNI and recording. Plus ($60) adds form and chat tracking and the Google Ads, Microsoft Ads and Google Analytics integrations; Pro ($100) adds call flows, a report builder and HIPAA; Elite ($160) adds multi-touch attribution. Extra local numbers are $2.50 and minutes $0.045. Agencies pay $500, $800 or $1,250 a month for unlimited client accounts. G2 4.9 from 324 reviews, the highest score here with more than a few hundred reviews.

**Weak spot:** the $30 plan tracks calls and texts only; Google Ads integration needs Plus. Its pricing page lists transcription and rule-based lead qualification but no AI call summaries, and the jump from one account ($160 at most) to unlimited accounts ($500) is steep for a small agency.

### Nimbata: pay per answered call

[Nimbata](https://www.stork.ai/en/nimbata) charges a flat rate per answered call instead of per minute. Entry is $0 a month plus usage but has no DNI, recordings or Google Ads link. Pro ($39, or $35 yearly) adds DNI, AI tagging and scoring, Google Ads and GA4; Marketing ($89) adds form tracking and CRM integrations; Agency ($149) adds unlimited seats, Salesforce and the API. In the US, a local number is $3.20 a month and an answered call $0.06 on Pro. It also lets you query call data from Claude or ChatGPT over MCP. 14-day trial, no card. G2 4.7 from 32 reviews.

**Weak spot:** the free Entry plan is not real call attribution (no DNI, no Google Ads), so the realistic start is $39, and the per-number price on low plans ($3.20 to $4.60) makes large DNI pools costly. The review base is small.

### CallScaler: the cheapest numbers

[CallScaler](https://www.stork.ai/en/callscaler) charges $65 a month (about $35 billed yearly) plus usage: $0.50 per local number, $0.045 per local minute, and $0.006 per 15 seconds for AI transcription with a summary and a 0-100 lead score. The plan covers 3 businesses with 5 users each; unlimited businesses and users cost $95 a month more. A $400 Pay Per Call plan adds buyer and publisher management and real-time bidding. 14-day trial and a 30-day money-back guarantee.

**Weak spot:** very little independent feedback: 2 reviews on G2. HIPAA is not mentioned on its pricing page. Ask for references before you port a large number pool.

### 800.com: call tracking from a phone company

[800.com](https://try.800.com/vv9gpsa4a4xq) ([Stork listing](https://www.stork.ai/en/800-com)) sells Call Tracking Starter at $59 a month ($49 billed yearly) with 5 numbers, 250 minutes, DNI, recording, transcription and GA4 and ad-platform sync; Call Tracking Pro ($179, or $149 yearly) adds AI summaries, sentiment, lead scoring and Enhanced Caller ID. Extra numbers are $3 and minutes $0.06. AI phone agents are an add-on at $50 a month per 250 minutes. 14-day trial plus a 30-day money-back guarantee. G2 4.7 from 1,098 reviews.

**Weak spot:** its $0.06 overage minute is among the highest here, and AI analysis is Pro-only, so Starter is basic tracking at a CallRail-like price.

### Invoca: enterprise call tracking and AI for contact centers

[Invoca](https://www.stork.ai/en/invoca-signal-ai) sells to large brands in automotive, insurance, financial services, healthcare, telecom and retail, with integrations into Google Ads, GA4, Search Ads 360, Adobe and Salesforce, and AI voice and messaging agents that answer and qualify leads. Pricing is by quote only. G2 4.5 from 967 reviews.

**Weak spot:** no public prices and a sales process built for enterprise contracts. A single-location business is overbuying here.

### Marchex: conversation analytics for dealers and multi-location brands

[Marchex](https://www.stork.ai/en/marchex) is a public company focused on call-heavy industries, especially auto dealers: it records and scores calls, flags missed bookings, and attributes calls with DNI, Google Ads and GA4. Its dealer packages are sold by monthly call volume, without published prices. G2 4.1 from 184 reviews.

**Weak spot:** quote-only, demo-first, and the lowest G2 score in this list. Outside its core verticals it has little reason to beat CallRail or CTM.

### Ringba: built for pay-per-call

[Ringba](https://www.stork.ai/en/ringba) is the platform pay-per-call marketers use to buy, route and sell calls. Business is $147 a month billed monthly, with local numbers at $3, local tracking at $0.055 a minute, recording at $0.01 a minute and transcription at $0.04; Professional ($297) lowers the rates and adds white label, Ring Trees and predictive routing. It also sells voice agents at $0.05 a minute. No contracts or setup fees. G2 4.9 from 159 reviews.

**Weak spot:** it is overkill for a business tracking its own ads, with a $147 minimum and AI summaries, sentiment and conversion detection billed as extras.

### Ruler Analytics: when calls are one step of a longer journey

[Ruler Analytics](https://www.stork.ai/en/ruler-analytics) is a marketing attribution platform rather than a phone tool. It tracks calls (its own dynamic call tracking or a third-party provider), forms, chats and offline sales, matches them to CRM revenue, and sends conversions back to Google Ads, Meta, LinkedIn and others. Prices are by website traffic: from $400 a month ($360 yearly) up to 10,000 visits, $668 up to 50,000. G2 4.6 from 30 reviews.

**Weak spot:** the price. If all you need is to know which ad made the phone ring, a $50 tracker does that; Ruler pays off only when you need closed revenue per channel.

## CallRail pricing in 2026, and when to look at alternatives

CallRail's four plans are $50, $95, $150 and $195 a month, each with 5 local numbers, 250 local minutes and 25 texts, then $3 per extra number and $0.05 to $0.06 per extra minute. Form tracking costs $45 more, AI summaries $100 more. The add-ons are separate: Voice Assist from $95 a month, and API or MCP access free up to 1,500 calls a month, then $80 or $200 a month ([CallRail MCP](https://support.callrail.com/hc/en-us/articles/48582404381069-CallRails-MCP)).

- **You want lower minute rates or unlimited users:** CTM.
- **You report to clients on calls, forms and chats together, or need HIPAA at a published price:** WhatConverts.
- **You run a large DNI pool:** CallScaler ($0.50 numbers) or CTM ($2).
- **Your calls are long:** Nimbata (per answered call).
- **You lost Lead Center and want tracking and phones in one bill:** 800.com, or CTM Sales Engage.

Our [CallRail alternatives page](https://www.stork.ai/alternatives/callrail) compares these side by side with prices and when to choose each.

## When your phone system's tracking is enough

You do not need call tracking software to learn that the truck wrap works. Most business phone systems let you add numbers and show a call log per number, which is static tracking. (800.com, for example, charges $2 to $15 a month per extra number on its phone plans, depending on the plan.) That is enough when you have a handful of offline sources and no paid search. You need a real tracker when you buy Google or Microsoft ads and want calls counted as conversions, when one website gets traffic from many sources, or when you report results to clients. Our [business phone systems comparison](https://www.stork.ai/blog/best-business-phone-systems-2026) covers the phone side, including which systems sell extra numbers cheaply.

## What changed in 2025 and 2026

- **AI receptionists moved into call tracking.** CallRail Voice Assist ($95 a month for 50 answered calls), CTM VoiceAI ($0.12 a minute), Ringba voice agents ($0.05 a minute), 800.com AI Agents ($50 per 250 minutes) and Invoca's AI voice and messaging agents all answer calls that used to go to voicemail. If you also want one standalone, see our guide to [AI phone receptionists that learn from your website](https://www.stork.ai/blog/website-to-ai-phone-receptionist-2026).
- **MCP access.** CallRail, Nimbata and CallScaler now let you ask Claude or ChatGPT about your call data directly through MCP servers.
- **CallRail dropped its agent workspace.** Lead Center was retired on January 27, 2026.
- **Newcomers.** The newest entrants we found bundle tracking numbers with an AI receptionist and a texting inbox for one monthly price. None had enough independent reviews for us to rank them yet.

## Related reading

- [CallRail alternatives, compared](https://www.stork.ai/alternatives/callrail)
- [Best business phone systems (2026)](https://www.stork.ai/blog/best-business-phone-systems-2026)
- [Website-to-AI phone receptionist tools (2026)](https://www.stork.ai/blog/website-to-ai-phone-receptionist-2026)

## Frequently asked questions

### What is the best call tracking software for a small business?

For most small businesses, CallRail ($50 a month with 5 numbers and 250 minutes) or WhatConverts ($30 a month plus usage) cover the basics: tracking numbers, dynamic number insertion, recording and Google Ads conversions. Choose Nimbata if your calls are long, since it bills per answered call. Prices checked November 11, 2026.

### How much does call tracking software cost?

Published entry plans run from $30 to $147 a month, plus usage: $0.50 to $4.60 per local number and $0.04 to $0.06 per local minute. For 10 numbers and 1,000 minutes a month we calculate about $70 on WhatConverts, $102.50 to $110 on CallRail, $139 on CTM and $232 on Ringba. Invoca and Marchex quote prices privately.

### What is dynamic number insertion?

Dynamic number insertion (DNI) is a script on your website that shows each visitor a different phone number depending on how they arrived, such as Google Ads, organic search or social. When the visitor calls, the call tracking software knows the source, and with a large enough number pool, the exact ad click, so it can report the call to Google Ads as a conversion.

### Which call tracking software is HIPAA compliant?

CallRail offers a separate Healthcare plan with a BAA, priced through its support team. CTM includes HIPAA compliance from Marketing Pro ($179 a month). WhatConverts includes HIPAA from its Pro plan ($100 a month). Invoca lists a healthcare solution. Ringba, CallScaler, Nimbata, 800.com and Ruler did not state HIPAA support on the pages we read.

### Is CTM the same as CallTrackingMetrics?

Yes. CallTrackingMetrics now brands itself CTM and runs its site at ctm.com. Plans start at $79 a month (Marketing Lite), with US numbers at $2 a month and forwarded local minutes at $0.04.

### Do I need call tracking software if my phone system shows call logs?

Not always. If you run a few offline ads, one extra number per ad on your phone system is enough. You need call tracking software when you want calls counted as Google Ads conversions, when your website gets visitors from many sources, or when you report results to clients.