Lately AI

Lately is a versatile tool that connects with your Hootsuite account, making it convenient to manage your social media all in one place. Whether you're a small business or a global enterprise, Lately has a range of features designed to make your social media marketing more efficient and effective. Here are some of the key features and benefits you can expect from Lately:

AI Content Writer

• Automatically generates and pre-tests content for your social media programs, saving you time and effort.

Social Analytics

• Provides insights to inform your content strategy, allowing you to create more engaging content for your audience.

Social Media Marketing

• Equips you with everything you need to scale your social media marketing program, regardless of the size of your business.

Video Autogenerator

• Turns your existing company videos into bite-sized clips and posts, making it easy to share engaging content on social media.

Employee Advocacy

• Manages parent-child social media accounts with ease, ensuring a consistent brand presence across all channels.

In addition to these features, Lately caters to a wide range of industries, including technology, professional services, financial services, media and entertainment, healthcare and pharma, and more. Whether you're looking to scale your social media presence, reach new customers, or engage more viewers, Lately has you covered.

Finally, Lately offers seamless integrations with popular platforms such as HubSpot, Sprinklr, Salesforce, and UpContent, providing you with a comprehensive social media marketing experience.

Pros:

• Seamlessly connects with Hootsuite, eliminating the need to switch between platforms.
• AI content writing saves time and effort in creating engaging social media posts.
• Offers valuable social analytics to improve content strategy.

Cons:

• May require some time to familiarize yourself with all the features and integrations.

In summary, Lately is the ideal AI-powered tool for anyone looking to take their social media marketing to the next level. With its intuitive features and seamless integrations, Lately makes it easy to create, manage, and analyze your social media content, allowing you to focus on what matters most—engaging with your audience and growing your business.